Crombie

CASE STUDY

Ojitos Rojos web in mobile and desktop device

The Client

Ojitos Rojos is an Argentinian company that commercializes cannabis articles. With several years in the business and a constituted and working website, Ojitos Rojos sought to incorporate new and friendlier selling experiences from the web and channels such as WhatsApp and Instagram.

The Challenge

Despite having a buying process with few steps, the original platform brought dissatisfaction to the end user due to the complexity of the process and the need for personalized support to finish it. Built with Laravel+Blade, its infrastructure Unix required daily technical support, which resulted in long and complex evolving cycles.

In addition, the platform lacked a satisfactory mobile experience and didn’t meet friendly UX/UI standards. Business rules inhibited each other, impractical back-office visualizations, and several areas for improvement, leading to a sub-optimal user experience. All this brought mistakes and misunderstandings that had to be mended through manual processes.

This predicament led Ojitos Rojos to propose Crombie an initiative focused on one single objective: "enhance the experience and update the website’s visuals".

The process

The project managed with Scrum methodology, was divided into two key phases.

PHASE ONE

Requirements were prepared and the site was redesigned to update its aesthetic

Focused on development, prioritizing remaking the front end’s layout and the logic’s adjustment.

PHASE TWO

An autonomous shopping model was established, administrative management was improved, and self-extracting reports were provided. Besides, to guarantee fault tolerance, the server configuration was improved.

The team

The team was made up of designers, analysts, a project manager, a fullstack developer, two front-end developers, and a tech lead.

FA

Functional Analyst

PM

Project Manager

TL

Technical Lead

DEVS

Developers

UX/UI

UX UI Desinger

Result and Added Value

Even though the platform is constantly evolving and improvements are being made, it answers efficiently to new needs that may arise from regular checkups.

The initial goal ─having a fully functional platform for Expo Cannabis 2023─ was achieved without any inconvenience.

Currently, the platform offers an enjoyable experience on both desktop and mobile. And the buying process is autonomous enough so the buyer doesn’t depend completely on the administrator to finish the purchase.

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